Caroline Gerard was working at Ridley Scott’s production company Scott Free in London in 2010, when Google came knocking. Google knew it wanted to do something different with YouTube. Ridley Scott knew about storytelling. Together with Oscar winning director Kevin Macdonald, they created LIFE IN A DAY – a first of its kind, user-generated feature documentary film which attempted to capture life on earth on a single day.

Being part of the producing team behind this experimental and inspiring film, Caroline began to see enormous possibilities in the convergence of narrative storytelling and branding. The film itself – the very making of it and also the myriad of stories contained within it, also served as a profound reminder of the universality of storytelling and the way in which stories connect us across borders and cultures.

To tell stories is to be human.

Since childhood, Caroline has been an avid consumer of stories in every form, developing a deep love of storytelling on screen through watching of, among other things, old Hollywood movies presented by Bill Collins on television. But a career in that field seemed irresponsible, impossible, merely a dream. So, like many other frustrated creatives, Caroline became a lawyer instead.

But the niggling thought that there was more to life than the law would not die. After several years she made a break for it, fleeing a promising career at one of Australia’s leading law firms to dive head first into a world of storytelling in film.

After her first feature THE BET was released in Australian cinemas in 2007 (which she wrote and produced), she relocated to London and undertook a Masters in Screenwriting at the London Film School. She was then engaged by Ridley Scott’s production company Scott Free in London where she worked in development and production before turning to freelance work.

Two children and a career break followed. Since re-locating home to Australia in 2016, Caroline has been writing and developing her own television projects and collaborating with local producers. She also found enjoyment during Covid in making videos for families. See here

Caroline has spent many many hours considering and researching the way in which stories permeate the world, dissecting why and how stories work, how they motivate people to act, why some stories fail to hit their mark and how stories write the past and create the future.

She brings this special knowledge to individuals and organisations interested in using authentic storytelling to promote their endeavours.