“Marketing is no longer about the stuff that you make, but about the stories that you tell.”
Seth Godin, Marketing Guru and Author
Cut through the noise.
Your customer should be the hero in your brand story. Are they?
Customer-centric storytelling is fundamental to creating an emotional connection that prompts your audience to action.
Let me show you how to create the story foundation of all marketing and communication about your brand to increase both customer (and employee) engagement and maximise productivity!
Do you need a story consultant?
Why you might need to uncover, develop or refine your story:
To stand out powerfully from the crowd, to cut through communication bombardment;
To re-energise the enterprise – from employees, to shareholders and members, to increase engagement across the board and attract new talent;
To simplify – has your business grown in complexity by acquiring or merging with other businesses, or significantly increased its product offerings and services which can impact on a single overall brand message?
To celebrate a new product launch, or an event in the life of your organisation and connect it meaningfully to your brand;
To help manage or recover from a crisis – business failures at various levels can severely impact consumer confidence and staff morale, storytelling can start to build trust again;
To further entrench your position as market leader;
To increase revenue.